What is strategy? Generally Japanese companies rarely have strategies (except Sony, Sega, Canon etc.) Strategy rests on unique activities based on clear trade offs Southwest airline, IKEA example Tradeoffs leads to different choices and different activities and serve as barrier against straddlers and re-positioners. Bottom Line Customer point of view More value or same value at lower cost (Exception Blue Ocean Strategy) Delivered consistently and sustainably through differentiated activities that deeply complement each other. 6
Sam Gulve
01:19:45s16900 comment
Embed code