Origins of Strategic Positions Variety based positioning: Serving few needs of many customers e.g. Jiffy Lube, Vanguard, S/W Testing Needs based positioning Serving broad needs of a few customers e.g. Ikea, Bessemer, Citibank, OPD Access based positioning Serving broad needs of many customers in a narrow market. e.g. Carmike Cinemas, rural versus urban, mSauda 7
Sam Gulve, 5 years ago
01:19:45s16600 comment
Link
Social
Embed code